diff --git a/tvix/nar-bridge/src/bin/nar-bridge.rs b/tvix/nar-bridge/src/bin/nar-bridge.rs
index d9fce9dff..129e9925c 100644
--- a/tvix/nar-bridge/src/bin/nar-bridge.rs
+++ b/tvix/nar-bridge/src/bin/nar-bridge.rs
@@ -47,7 +47,7 @@ async fn main() -> Result<(), Box<dyn std::error::Error + Send + Sync>> {
         #[cfg(feature = "otlp")]
         {
             if cli.otlp {
-                builder = builder.enable_otlp("tvix.store");
+                builder = builder.enable_otlp("nar-bridge");
             }
         }
         builder.build()?